Function: The images you share become shoppable when customer clicks origin link. Using a Pinterest style board of your catalog images.
Example: You pull up your Image shopper link, and share some of your catalog images on Pinterest. When the customer clicks on one of your shared image links, they are brought to your shoppable board showing other product images. They can purchase items or share images on thier Pinterst board.
Result: Potential sales generated from Pinterest, and adding potential customers to a segmented retargeting list.