Note: If you have already set up the global site tag using Display & Video 360, Search Ads 360, Campaign Manager, Google Analytics or another Google Ads account, it isn’t necessary to add it to your website again. However, for both conversion tracking and remarketing to work, you’ll be required to add the config command (a piece of code that contains your conversion ID) to every instance of the global site tag right above the
</script> end tag. In the following example, “AW-CONVERSION_ID” stands for your account’s conversion ID:
If you have the global site tag implemented from products other than those listed above, it needs to be customized to enable measurement with Google Ads. If you are using the old event snippet, you may be prompted to change to the new event snippet, which is recommended.